European Market Entry · B2B Growth
From first market entry and finding the right distribution partners, to building sales processes that actually work with European buyers.
Book a free assessment callWho we work with
We work with manufacturers, machinery producers, and material suppliers who see Europe — and particularly the DACH region — as a strategic growth market, and need a trusted local partner to make it happen.
"There is no shortage of opportunity in Europe. There is a shortage of people who understand both sides."
Headway Europe bridges the gap between ambitious Chinese companies and the European buyers, distributors, and partners they need to grow. We bring around a decade of B2B go-to-market expertise in the European market, combined with deep understanding of how Chinese industrial businesses operate and what they need to succeed internationally.
How we work
Phase one
You want to enter Europe but don't yet know where to start. We map the market, define your ICP, and build a clear go-to-market plan.
Phase two
You're ready to build a pipeline. We identify and approach the right distributors, partners, and end customers across Europe on your behalf.
Phase three
You have a presence but want to scale. We systematise your sales process and coach your team on how European buyers think and decide.
Why Headway Europe
Around a decade building and managing B2B sales operations across Europe, with particular depth in the DACH region and industrial markets. We know how European buyers think, decide, and buy.
We don't just deliver a strategy document. We get on the phone, approach distributors, and build your pipeline — hands-on from day one.
Whether you're exploring the market or ready to scale, we adapt to where you are — no fixed packages, no one-size-fits-all approach.
Get started
Book a free 30-minute assessment call. We'll identify where you are, where you want to go, and what the right next step looks like.
Book a free call or reach out directly: dennis@headwayeurope.com